35 Quick Tips for Writing A Press Release
An easy list...
Layout
1. 1-2 pages in length.
2. Double-space.
3. 1.5 to 2 inch margins.
4. Use company stationary with logo and slogan.
5. Avoid bright or dark-colored paper.
6. Center "News Release" at top.
7. Place a "release date" under "News
Release".
8. On second page, type "page 2".
9. Use company stationary with logo and slogan
on page 2.
10. Leave out "release after" date on
second page, all else should be the same.
11. At end of press release, type "-30-"
or "# # #".
12. Include both black & white, color, and
a variety of font sizes (but no more than four).
Format
13. Inverted pyramid (biggest point or major message
first).
14. Straight to the point at the beginning.
15. First and second paragraphs devoted to your
main message.
16. Secondary information comes AFTER main message.
17. No pussyfooting around, be clear up front,
at the very beginning.
18. Don't go on and on.
19. In the third section, establish a connection
with you.
20. Use a problem/solution format.
21. Comparing and contrasting ideas can be inside
the problem/solution format.
22. Be careful of your facts, spelling and grammar
23. Only one news release per e-mail or envelope.
Information to Include
24. Newsworthy information, not sales copy
25. All the Who, What, When, Where, Why and How
elements. Their
order depends on level of importance.
26. Enticing headline which summarize the material/news.
27. Photos if available, or where they can be
accessed in press section of your web site. No stock images.
28. No cover letter.
Distribution
29. Don't send press release out in a mass e-mailing
30. Don't pester contacts
31. Editors will not distribute anything sloppy,
difficult to read, or understand.
32. Mail release by first class mail.
33. Don't use any type of labels, including your
return address.
34. Add "PRESS RELEASE" and "Release
Date:" on outside of envelope.
35. Places to send press releases: writers@[magazines];
writers@[newspapers]; trade journals in your industry; print magazines
on the topic; online agencies that distribute news releases.
(c) Copyright 2004, Catherine Franz. All rights reserved.
Catherine Franz, a Certified Professional Coach,
specializes in infoproduct development. Newsletters and additional articles
available: http://www.abundancecenter.com
Blog: http://abundance.blogs.com/inthelight
Free Publicity Resources
Free
eBook: Fast Track to Free Publicity
Get all the free publicity you want, attract hot prospects
who are ready to buy, skyrocket your credibility and close more sales
in less time--guaranteed! Includes interviews with a former TV reporters,
newspaper editors, and radio talk show hosts. Great tips, tools and
tricks from media pros who have "been there and done that."
1 hour digital audio and 65 page ebook download.
Free eBook - Press Release Magic
Download it free when you subscribe to our internet
marketing newsletter.
FREE
Press Release Tutorial
This tutorial will take you through the various steps to help you build
a successful publicity campaign. Learn everything from writing a press
release to using creative ways to gain free publicity for your website.
Free
Publicity Crash Course
Free mini-course will teach you basics of using the media to get getting
thousands of dollars in FREE publicity and advertising.
Special
Report "The Best Search Engine"
“How to get listed quickly in the best search engine (Google)
using only your own efforts at virtually no cost by accessing millions
of targeted prospects through the vast reach of mass media”.
What's the fastest and easiest way to generate publicity, build your
credibility with reporters, and actually get the media to start calling
YOU? Read this free Special Report by former TV anchorman George McKenzie
to find out how to use news service websites (like www.news.google.com)
to access reporters who are most likely to write about you.
