Online PR | How To Write A Press Release | Press Release Distribution

Press releases give you instant publicity and boost your online presence and are also a cost-effective way to garner media attention and publicity.

Submitting your well-crafted press release is a bit like standing behind the red velvet rope, hoping you have what it takes to make it past the doorman and gain admittance into an "A" list event. The competition is fierce, with only the best of the best making it to the editor's desk, much less into the hands of the public.

If you don't pique the audience's attention from the very first sentence, you may have lost them forever. An editor cannot possibly scan each and every press release sent to them to figure out what the writer is trying to say.

Editors are faced with a stack of news items every day, with only a limited space to position them. The submissions on their desks rank in order of importance, and from that list, comes the height and width of your column.

In order to have a larger piece of the pie, you need to make sure your press release is unique, timely, and important to their audience. So how can you rise above all others and make your press release gleam in the eyes of the publisher?

All you need is a dash of researching skills, a pinch of creative talent, and a sprinkle of media insight, and you've whipped up a blue ribbon recipe for a results-oriented press release.

If you're sending in a press release about a soon to be launched website, or a newly formed company, be sure to include a direct contact name, phone number, and email address if possible, so that a reporter can easily find you if he or she has any questions about the information.

Craft your release well, and you'll raise your chances of publication immensely.

Press Release Writing Tips

Press Releases (And Emails) From Hell And How To Fix Them

The Traditional Press Release Is Dead! How to get media coverage for your business now. Are reporters trashing your press releases without reading them? (Answer: Yes) That's what happens to 98% of all releases.

The average editor gets between 250 and 500 e-mails a day. If you want yours to be read instead of zapped, you need new skills. Learn how to get your releases into the coveted 2% that journalists consider must-reads.

Quickly and easily learn to re-write your releases and emails so reporters jump on them. If you want wired journalists to read your releases, you need to learn these new trademarked Reality PRTM -- the made-for-the-Internet news format that can make its point in six lines on journalists' e-mail screens. Now includes:

Alice Seba's course not only teaches small business owners to save thousands of dollars in advertising costs by writing press releases that get noticed by the media; it also includes bonuses on affiliate marketing, niche marketing and search engine optimization with press releases.

Free Press Release Critiques

You don't have to have a brother-in-law in the PR business to create an attention-grabbing press release. Check out this website which includes two examples of excellent press releases, and in-depth analyses of why they're so good. Award winning TV anchor and radio talk show host George McKenzie critiques two releases and spells out why they're so good.

Press Release Software, Tools

The Instant Press Release Toolkit

Award-winning journalist reveals secrets to getting thousands of dollars in FREE advertising using simple press release templates and techniques. Let the media become your own personal publicity machine... how to use effective, compelling press releases to generate free exposure and coverage that blows away any advertising you can buy -- at any price. Create a winning press release in seconds and get the phones ringing like crazy with our proven, fill-in-the-blanks press release templates Includes access to a huge media contact database, press-release-creation templates, critiques of actual press releases and a manual. Comes with Instant Press Releases, an easy-to-use web-based software program with 8 press release templates, customized to different situations andcoverage needs.

Press Release-O-Matic

Automatically Build Attention Getting Press Releases. Forget about struggling to create a readable press release. This Press Release Software does it for you automatically, and it does it right, without errors. In less than a minute, you can create professional looking press releases, formatted exactly the way editors want to see them.Quickly create attention getting press releases ready for printing or placement on your web site - no coding involved, just fill out the Press Release-O-Matic form and click 'create'. Press Release-O-Matic instantly creates your press release for you - even creates it in HTML so you can place it on your web site.

Includes the bonuses:

Press Release Tips, Articles

Press Release Writing Services

One of the reasons I recommend using press releases online, is because it is one of the quickest and most effective ways to build topical links and get high rankings for your site.

Since news releases are time-sensitive they are picked up very quickly, syndicated, and used on dozens of sites, with live hyperlinks to the website issuing that release. This quickly gives you a large number of backlinks from sites that publish your press release or link to it.

To get the best results from your press releases you should optimize your press releases for search engines to get listed for the keywords of your choice. If you do not want to do this yourself, will create an optimized press release for you.

Announce your biz to the world with our famous in-house list of 5,000 media including radio, TV, daily and weekly newspapers nationwide. Your press release is based on Kevin's 21 years in radio, TV, newspapers, and as an Internet columnist with articles on AOL, Prodigy, and in over 100 business publications. He KNOWS what editors want! "I'll write the release, then send it to you for your approval."

Free Publicity Resources

Free eBook: Fast Track to Free Publicity
Get all the free publicity you want, attract hot prospects who are ready to buy, skyrocket your credibility and close more sales in less time--guaranteed! Includes interviews with a former TV reporters, newspaper editors, and radio talk show hosts. Great tips, tools and tricks from media pros who have "been there and done that." 1 hour digital audio and 65 page ebook download.

FREE Press Release Tutorial
This tutorial will take you through the various steps to help you build a successful publicity campaign. Learn everything from writing a press release to using creative ways to gain free publicity for your website.

Free Publicity Crash Course
Free mini-course will teach you basics of using the media to get getting thousands of dollars in FREE publicity and advertising.

Special Report "The Best Search Engine"
“How to get listed quickly in the best search engine (Google) using only your own efforts at virtually no cost by accessing millions of targeted prospects through the vast reach of mass media”. What's the fastest and easiest way to generate publicity, build your credibility with reporters, and actually get the media to start calling YOU? Read this free Special Report by former TV anchorman George McKenzie to find out how to use news service websites (like www.news.google.com) to access reporters who are most likely to write about you.

Press Releases

How To Write And Distribute A Press Release Online

Press Release Resources

Writing Press Releases

Press Release Writing Tips

Free Press Release Critiques

Press Release Software, Tools

Press Release Tips, Articles

Press Release Writing Services

Free Publicity Resources