Complete Novice Builds Business
Using Press Releases on the Internet
By Barbara
Mascio
My name is Barbara Mascio. I am the founder of
a business that actually challenges the paradigm of elder care.
With next to nothing in marketing dollars, I turned to the Internet
hoping I could get my message across to as many folks as possible,
and it’s working! In fact, 68% of all our inquiries are
a direct result of web visitors!
I won’t try to impress you, the web pro;
I readily admit that I am a novice and a slow learner. However,
I do subscribe to several web based ezines, like this one, and
I read the articles. I then put in to action what I’ve learned.
Because of the nature of my business, I cannot
capitalize on reciprocating links, nor with Google ads. My company,
Senior Approved Services, directs seniors and their family caregivers
towards elder care services that are Certified Senior Approved.
Allowing advertising on my sites would negate our purpose.
My web sites, Quality Elder Care and Seniors Approve
are simple. I won’t claim to be a web designer or a skilled
graphic artist. These are actually created with little html knowledge
on my part, thanks to the easy to follow instructions included
with my site host.
I’m not certain of all the places on the
Internet to verify traffic results, but I’ve actually impressed
myself with the results found at Alexa
Aside from paying for site hosting and domain
names, I have spent less than five hundred dollars in a twelve-month
period to promote my site and build my business.
I chose a quality site host (thanks again Ken!)
I wrote (and continue to refresh) content relevant to
the interest of the market I want to attract
My sites are simple and easy to navigate through
I started a monthly on-line ezine and placed an interactive
calendar of events on one of my sites. I allow seniors, caregivers and
healthcare professionals to submit articles (free) and to use the calendar
to advertise their upcoming events.
I use the internal ‘analyze my site’ program
(included with my hosting fees) to determine if my site is ready for
both search engine spiders and web visitors
I respond to each inquiry submitted to me, personally.
Each request receives one auto-responder message that alerts the person
that I have received their request, but will answer it personally and
to allow 24 hours for a response. I normally respond before this 24-hour
period.
I make it easy to contact me, providing both a toll
free number and email address
I write articles and press releases. Some of these services
print press releases at no charge and others will charge. Press releases
have resulted in my higher placement in all of the search engines! In
fact, this has proven to be the smartest thing I’ve ever done.
I offer strategic partnering agreements as opposed to
the normal reciprocating links most people do. See my marketing and
tools page for examples of this. One company that offers a ‘How
to Start a Home Care Business” is listed on this page.
In exchange, he has my Certification offer on his site.
His web visitors receive a discount on our certification and he will
earn a 10% ‘finders fee’ for the referral.
I continue to subscribe and learn from web pros like
you.
Finally, I am patient. Those seeking quick-rich
schemes fall by the way side. The Internet is a tool and if used
properly, will increase your business, at the very least, provide
exposure.
These are my favorite picks to submit articles
to:
www.ezinearticles.com
www.prweb.com
www.goarticles.com
www.webwire.com
www.malebits.com
www.free-press-release.com
Barbara Mascio, advocate for seniors, can be reached
at toll free 877-620-6448 during normal business hours (eastern time)
She is a writer, grandmother and a complete web novice.
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“How to get listed quickly in the best search engine (Google)
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YOU? Read this free Special Report by former TV anchorman George McKenzie
to find out how to use news service websites (like www.news.google.com)
to access reporters who are most likely to write about you.
