tag:blogger.com,1999:blog-138360832008-06-15T01:50:24.969-07:00Priya Shahhttp://www.blogger.com/profile/04235104188303727576noreply@blogger.comBlogger18125tag:blogger.com,1999:blog-13836083.post-1124987719317476582005-08-25T09:35:00.000-07:002005-08-25T09:35:19.330-07:00

As a business, non-profit or association manager, do you see the value in doing something positive about the behaviors of those important external audiences of yours that most affect your operation? Do you see the value in persuading those key outside folks to your way of thinking? Do you see the value in moving them to take actions that allow your department, division or subsidiary to succeed?

Priya Shahhttp://www.blogger.com/profile/04235104188303727576noreply@blogger.comtag:blogger.com,1999:blog-13836083.post-1124987660582625312005-08-25T09:34:00.000-07:002005-08-25T09:34:20.586-07:00

New Book from Public Relations Pro Reveals Secrets to Solving Tough Publicity Problems JACKSONVILLE, FL - February 7, 2005 / -- Amy knew her product inside and out. After all, she invented it. She had a great business plan, but when she got to the marketing plan, she was stuck. "How do I explain what my gizmo does without a demonstration?" Andy is an attorney. He has no trouble explaining to

Priya Shahhttp://www.blogger.com/profile/04235104188303727576noreply@blogger.comtag:blogger.com,1999:blog-13836083.post-1124987472438062792005-08-25T09:31:00.000-07:002005-08-25T09:31:12.460-07:00

If you're an online business using public relations (PR) to help increase traffic at your site, you've found a great way to gain exposure at little cost. And before you know it, the day will come when you are invited to do an interview with a reporter. It's exciting, but scary. What do you do? How do you prepare? First, be prepared when the telephone rings. If you sent out a release recently,

Priya Shahhttp://www.blogger.com/profile/04235104188303727576noreply@blogger.comtag:blogger.com,1999:blog-13836083.post-1124987377829173982005-08-25T09:29:00.000-07:002005-08-25T09:29:37.833-07:00

When properly applied by business, non-profit and association managers, public relations "medicine" does something positive about the behaviors of those important external audiences of theirs that MOST affect their operations. It's easy-to-swallow "medicine" when it leads managers to persuade those key outside folks to their way of thinking, then move them to take actions that allow the manager's

Priya Shahhttp://www.blogger.com/profile/04235104188303727576noreply@blogger.comtag:blogger.com,1999:blog-13836083.post-1124987284716417302005-08-25T09:28:00.000-07:002005-08-25T09:28:04.720-07:00

Public relations is popular because it is very cost-effective and it works. If you send out one press release, for example, and it gets into print, it could generate more interest in your product or service. Businesses that want a leg up on their competition need to focus on boosting their public relations (PR) efforts. This is especially important for online businesses. It keeps them from going

Priya Shahhttp://www.blogger.com/profile/04235104188303727576noreply@blogger.comtag:blogger.com,1999:blog-13836083.post-1124987184047337372005-08-25T09:26:00.000-07:002005-08-25T09:26:24.073-07:00

And not results you can measure only in terms of magazine circulation, TV audience numbers, or news release pickups. But rather, results that come from a public relations effort that creates the kind of key stakeholder behavior change that leads directly to achieving your managerial objectives. In other words, results that come from doing something positive about those important outside audiences

Priya Shahhttp://www.blogger.com/profile/04235104188303727576noreply@blogger.comtag:blogger.com,1999:blog-13836083.post-1123773059169035992005-08-11T08:10:00.000-07:002005-08-11T08:10:59.173-07:00

Lots of theories out there about public relations. Everything from "publicity's the thing!," "the care and feeding of reputations and "sales support is primary" to "gain and hold public acceptance," and "issue management's the thing." among many, many others. But for business, non-profit and association managers, the big, bang theory of public relations trumps them all when it alters individual

Priya Shahhttp://www.blogger.com/profile/04235104188303727576noreply@blogger.comtag:blogger.com,1999:blog-13836083.post-1123772985937359712005-08-11T08:09:00.000-07:002005-08-11T08:09:45.946-07:00

..makes the rules, of course. But when the gold takes the form of top-notch public relations, she AND he get to make rules like these: Our PR concentrates on delivering what we really need. Our PR does something positive about the behaviors of those outside audiences that MOST affect our organization. Our PR persuades those key outside people to our way of thinking, then moves them to take

Priya Shahhttp://www.blogger.com/profile/04235104188303727576noreply@blogger.comtag:blogger.com,1999:blog-13836083.post-1123772890775944222005-08-11T08:08:00.000-07:002005-08-11T08:08:10.783-07:00

Public relations changes minds in the process of delivering what business, non-profit and association managers need more than almost anything else - the kind of key stakeholder behavior change that leads directly to achieving their managerial objectives. It happens when the right kind of public relations alters individual perception, thus doing something positive about the behaviors of those

Priya Shahhttp://www.blogger.com/profile/04235104188303727576noreply@blogger.comtag:blogger.com,1999:blog-13836083.post-1123772807385528612005-08-11T08:06:00.000-07:002005-08-11T08:06:47.390-07:00

You know you need the media, especially if you run an online business. If you, or what you offer, is a news story, you'll be perceived as an expert and gain credibility and drive potential customers to your website. Before getting into public relations and marketing, I was a television reporter. People would call me all the time, trying to pitch a story for me to cover. So how did I choose?

Priya Shahhttp://www.blogger.com/profile/04235104188303727576noreply@blogger.comtag:blogger.com,1999:blog-13836083.post-1123772723334399892005-08-11T08:05:00.000-07:002005-08-11T08:05:23.386-07:00

Everyone wants to have her news covered by the "Big Guys." But if your media relations efforts are focused only towards the national media, you're missing one of the best opportunities to get your name in the news. Local TV stations and cable channels, radio stations, newspapers, magazines, trade publications, and newsletters - both print and electronic - have huge amounts of time and space to

Priya Shahhttp://www.blogger.com/profile/04235104188303727576noreply@blogger.comtag:blogger.com,1999:blog-13836083.post-1121002211481967592005-07-10T06:30:00.000-07:002005-07-10T06:30:11.486-07:00

They know they had better do something positive about those outside audiences that MOST affect their organizations. Especially business, non-profit or association managers, who also know they must persuade those key external "publics" to the manager's way of thinking, then move those people to actions that allow that manager's department, division or subsidiary to succeed. It all works because

Priya Shahhttp://www.blogger.com/profile/04235104188303727576noreply@blogger.comtag:blogger.com,1999:blog-13836083.post-1121001821549684922005-07-10T06:23:00.000-07:002005-07-10T06:23:41.553-07:00

As a business, non-profit or association manager, let the tacticians handle the special events, brochures and press releases from now on. You have better things to do. Like demanding the real results you're entitled to, and for which you've paid good money! Results, that is, that will come about when you do something positive about the behaviors of those important external audiences of yours that

Priya Shahhttp://www.blogger.com/profile/04235104188303727576noreply@blogger.comtag:blogger.com,1999:blog-13836083.post-1121001633634844842005-07-10T06:20:00.000-07:002005-07-10T06:20:33.640-07:00

Using press releases for marketing purposes has become increasingly popular lately. There has been an increase of firms springing up online offering optimized press release services for individuals or firms wanting to get the word out about their web sites, newsletters, products or services. Using press releases can be a very effective marketing tool if constructed properly. Learning to write a

Priya Shahhttp://www.blogger.com/profile/04235104188303727576noreply@blogger.comtag:blogger.com,1999:blog-13836083.post-1121001583768744562005-07-10T06:19:00.000-07:002005-07-10T06:19:43.773-07:00

What else, for goodness sake, could you as a business, non-profit or association manager, call a heavy-duty helper who does something REALLY positive about the behaviors of those outside audiences of yours that most affect your organization? And that uses the fundamental premise of public relations to deliver the kind of external stakeholder behavior change that leads directly to achieving your

Priya Shahhttp://www.blogger.com/profile/04235104188303727576noreply@blogger.comtag:blogger.com,1999:blog-13836083.post-1121000887693994692005-07-10T06:08:00.000-07:002005-07-10T06:08:07.696-07:00

As the kids say, how cool is this? You're a business, non-profit or association manager and, finally, you decide to do something positive about the behaviors of those important outside audiences of yours - behaviors that MOST affect your operation. What you're doing, of course, is creating the very external stakeholder behaviors that will help achieve your managerial objectives. Best part is,

Priya Shahhttp://www.blogger.com/profile/04235104188303727576noreply@blogger.comtag:blogger.com,1999:blog-13836083.post-1121000118394576062005-07-10T05:51:00.000-07:002005-07-10T05:56:05.596-07:00

How to avoid the most common PR mistakes y J.D. Solomon JDS Strategic Communications Most small and midsize companies don’t use PR effectively — if they use it at all. By committing one or more of these classic PR mistakes, companies risk falling behind their competitors in the all-important race to win, and keep, customers. How many of these sins have you committed? 1. We don’t do much PR

Priya Shahhttp://www.blogger.com/profile/04235104188303727576noreply@blogger.comtag:blogger.com,1999:blog-13836083.post-1119350072466960602005-06-21T03:34:00.000-07:002005-06-21T03:34:32.470-07:00

PR Doesn't Stand for "Press Releases" How to think about the big picture of public relations By J.D. Solomon JDS Strategic Communications Mention PR and many executives think “press release.” They put out a release, post it on their company Web site ... and then cross off PR from their quarterly to-do list. It’s too bad public relations and press release have the same initials; the coincidence

Priya Shahhttp://www.blogger.com/profile/04235104188303727576noreply@blogger.com