Online Public Relations

Tips And Tools To Boost Publicity And Branding

Publicity Tips From The Pros

Do You See PR's Real Value?
As a business, non-profit or association manager, do you see the value in doing something positive about the behaviors of those important external audiences of yours that most affect your operation? Do you see the value in persuading those key outside folks to your way of thinking? Do you see the value in moving them to take actions that allow your department, division or subsidiary to

Publicity in 45 Days
New Book from Public Relations Pro Reveals Secrets to Solving Tough Publicity Problems JACKSONVILLE, FL - February 7, 2005 / -- Amy knew her product inside and out. After all, she invented it. She had a great business plan, but when she got to the marketing plan, she was stuck. "How do I explain what my gizmo does without a demonstration?" Andy is an attorney. He has no trouble explaining to

Top Ten Tips For Great Sound Bites
If you're an online business using public relations (PR) to help increase traffic at your site, you've found a great way to gain exposure at little cost. And before you know it, the day will come when you are invited to do an interview with a reporter. It's exciting, but scary. What do you do? How do you prepare? First, be prepared when the telephone rings. If you sent out a release recently, have

Why PR Can be Effective Medicine
When properly applied by business, non-profit and association managers, public relations "medicine" does something positive about the behaviors of those important external audiences of theirs that MOST affect their operations. It's easy-to-swallow "medicine" when it leads managers to persuade those key outside folks to their way of thinking, then move them to take actions that allow the manager's

Become a Star: 10 Do-It-Yourself Publicity Techniques to Build Buzz for Your Online Business
Public relations is popular because it is very cost-effective and it works. If you send out one press release, for example, and it gets into print, it could generate more interest in your product or service. Businesses that want a leg up on their competition need to focus on boosting their public relations (PR) efforts. This is especially important for online businesses. It keeps them from going

Why Not PR That Gets REAL Results?
And not results you can measure only in terms of magazine circulation, TV audience numbers, or news release pickups. But rather, results that come from a public relations effort that creates the kind of key stakeholder behavior change that leads directly to achieving your managerial objectives. In other words, results that come from doing something positive about those important outside audiences

PR's Big Bang Theory
Lots of theories out there about public relations. Everything from "publicity's the thing!," "the care and feeding of reputations and "sales support is primary" to "gain and hold public acceptance," and "issue management's the thing." among many, many others. But for business, non-profit and association managers, the big, bang theory of public relations trumps them all when it alters individual

She Who Has the Gold
..makes the rules, of course. But when the gold takes the form of top-notch public relations, she AND he get to make rules like these: Our PR concentrates on delivering what we really need. Our PR does something positive about the behaviors of those outside audiences that MOST affect our organization. Our PR persuades those key outside people to our way of thinking, then moves them to take actions

How Public Relations Changes Minds
Public relations changes minds in the process of delivering what business, non-profit and association managers need more than almost anything else - the kind of key stakeholder behavior change that leads directly to achieving their managerial objectives. It happens when the right kind of public relations alters individual perception, thus doing something positive about the behaviors of those

Be a Resource to a Reporter
You know you need the media, especially if you run an online business. If you, or what you offer, is a news story, you'll be perceived as an expert and gain credibility and drive potential customers to your website. Before getting into public relations and marketing, I was a television reporter. People would call me all the time, trying to pitch a story for me to cover. So how did I choose?

Be A Big Fish In A Small Pond With Local Publicity
Everyone wants to have her news covered by the "Big Guys." But if your media relations efforts are focused only towards the national media, you're missing one of the best opportunities to get your name in the news. Local TV stations and cable channels, radio stations, newspapers, magazines, trade publications, and newsletters - both print and electronic - have huge amounts of time and space to

What Some Pros Know About PR
They know they had better do something positive about those outside audiences that MOST affect their organizations. Especially business, non-profit or association managers, who also know they must persuade those key external "publics" to the manager's way of thinking, then move those people to actions that allow that manager's department, division or subsidiary to succeed. It all works because

You've Done PR the Hard Way Long Enough
As a business, non-profit or association manager, let the tacticians handle the special events, brochures and press releases from now on. You have better things to do. Like demanding the real results you're entitled to, and for which you've paid good money! Results, that is, that will come about when you do something positive about the behaviors of those important external audiences of yours that

Secrets to Writing Powerful Press Releases
Using press releases for marketing purposes has become increasingly popular lately. There has been an increase of firms springing up online offering optimized press release services for individuals or firms wanting to get the word out about their web sites, newsletters, products or services. Using press releases can be a very effective marketing tool if constructed properly. Learning to write a

PR: Your 500 Pound Gorilla
What else, for goodness sake, could you as a business, non-profit or association manager, call a heavy-duty helper who does something REALLY positive about the behaviors of those outside audiences of yours that most affect your organization? And that uses the fundamental premise of public relations to deliver the kind of external stakeholder behavior change that leads directly to achieving your

Imagine PR Like This Helping You
As the kids say, how cool is this? You're a business, non-profit or association manager and, finally, you decide to do something positive about the behaviors of those important outside audiences of yours - behaviors that MOST affect your operation. What you're doing, of course, is creating the very external stakeholder behaviors that will help achieve your managerial objectives. Best part is,

The Seven Deadly Sins of Public Relations
How to avoid the most common PR mistakes y J.D. Solomon JDS Strategic Communications Most small and midsize companies don’t use PR effectively — if they use it at all. By committing one or more of these classic PR mistakes, companies risk falling behind their competitors in the all-important race to win, and keep, customers. How many of these sins have you committed? 1. We don’t do much PR

PR Doesn't Stand for "Press Releases" How to think...
PR Doesn't Stand for "Press Releases" How to think about the big picture of public relations By J.D. Solomon JDS Strategic Communications Mention PR and many executives think “press release.” They put out a release, post it on their company Web site ... and then cross off PR from their quarterly to-do list. It’s too bad public relations and press release have the same initials; the coincidence

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Press Release Tips, Tools, Resources

PR Leads

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Free Publicity Resources

Free eBook: Fast Track to Free Publicity
Get all the free publicity you want, attract hot prospects who are ready to buy, skyrocket your credibility and close more sales in less time--guaranteed! Includes interviews with a former TV reporters, newspaper editors, and radio talk show hosts. Great tips, tools and tricks from media pros who have "been there and done that." 1 hour digital audio and 65 page ebook download.

Free eBook - Press Release Magic
Download it free when you subscribe to our internet marketing newsletter.

FREE Press Release Tutorial
This tutorial will take you through the various steps to help you build a successful publicity campaign. Learn everything from writing a press release to using creative ways to gain free publicity for your website.

Free Publicity Crash Course
Free mini-course will teach you basics of using the media to get getting thousands of dollars in FREE publicity and advertising.

Special Report "The Best Search Engine"
“How to get listed quickly in the best search engine (Google) using only your own efforts at virtually no cost by accessing millions of targeted prospects through the vast reach of mass media”. What's the fastest and easiest way to generate publicity, build your credibility with reporters, and actually get the media to start calling YOU? Read this free Special Report by former TV anchorman George McKenzie to find out how to use news service websites (like www.news.google.com) to access reporters who are most likely to write about you.